The creator of the @myfrugalyear Instagram account, editor of the Money (for humans) newsletter and author of Real Life Money (Hachette 2020) and Five Steps to Financial Wellbeing (Hachette 2022), Clare Seal is a prominent voice within the personal finance and lifestyle design space. Clare has built a community of over 115,000 people through honest and compassionate conversation about money, motherhood, mental health and family life, approaching the topic of finance with an empathy that is often lacking in this space.
Clare has a personal investment in all of this: in March 2019, she found herself struggling with a large amount of personal debt, making her uniquely placed to tell authentic stories about the importance of looking after your cash. Since starting her Instagram account as a way to stay accountable, she has rebuilt her own relationship with money from the ground up, now sharing tips, advice and little-known hacks to help her followers to save money, shop wisely and make good choices with their money. She doesn’t shy away from difficult topics, and offers a unique perspective on conversations that can sometimes seem stale and tired.
Clare's empathetic approach presents a unique opportunity for brands to engage customers who may have felt excluded in the past. Collaborating with Clare offers brands a gateway to connect authentically with people through trusted advice, resulting in increased awareness and conversions – as such, she has partnered with national and global brands such as Paypal, eBay, Boots, British Gas and Santander to deliver impactful campaigns across social, press and broadcast. She has hosted events for Nationwide, and delivered keynote talks for NatWest, Deloitte, Network Rail and Ralph Lauren.
Her opinions and insights are sought after by the press: she was Glamour’s Money Matters columnist and is frequently commissioned to write for publications such as Grazia, The i Paper, The Guardian and Refinery29, with her tips being shared in Good Housekeeping, Women’s Health, Closer and more. She is a regular guest on local and national radio, and has represented Experian, Motorway and Curry’s in promotional broadcast spots.
Clare certified as a financial coach in 2022, being trusted by corporations like Havas to provide financial coaching for their team members each month. She is also a keen supporter of causes close to her heart, and is an ambassador for both Young Women’s Trust and The Female Lead
Credits include:
Glamour Magazine (Columnist)
The Guardian (Contributor)
Grazia (Contributor)
The i Paper (Contributor)
Hipp Organic (Family Finance Expert)
Superdrug TV (Expert)